Travelport has signed a new agreement with Vueling, which sees the Spanish low-cost airline sign up for Travelport’s industry leading airline merchandising solution, Travelport Rich Content & Branding.

The agreement continues Travelport’s long standing relationship with Vueling, and parent company International Airlines Group, and demonstrates the value the airline sees in Travelport’s innovative merchandising and retailing technology.

The solution enables airlines to fully display their brand proposition, exactly as they would on their own websites. It includes rich product descriptions and imagery, optional or ancillary products for sale, including fares families, and provides airlines with the greatest control possible over how their products appear on travel agent screens.

Vueling’s content is now live for agents to search, sell and book and is available in both English and Spanish, as well as to travellers directly via online travel agents.

Rich Content and Branding continues to differentiate Travelport from its peers in the indirect distribution channel and has continued its strong momentum with over 180 airlines now fully implemented.

Travelport has continued to enhance Rich Content and Branding by adding powerful, new search functionality and increased opportunities for upselling by offering the ‘next product/price point up’, with a full comparison of associated attributes and ancillaries.

Derek Sharp, senior vice president and managing director, air commerce, commented: “We’re delighted to have reached this agreement with Vueling, an important low cost carrier in Europe and a valued Travelport customer.

“Like so many other low cost carriers, Vueling recognises the added value that Travelport’s merchandising capabilities can bring to its business.

“This is further underlined by Vueling’s decision to also make available its Basic Fares offering, available on its lowest fares to our travel agency community.

“Agents can now see and better understand Vueling’s complete service offering from within their existing workflow and help sell its fares and ancillaries more effectively than ever before.”