Luxury Indian hospitality brand Taj Hotels Resorts & Palaces has launched its new website, www.tajhotels.com. The website sports a sophisticated and rich new design that aims to offering a more experiential approach to its customers.

The Corporate website reflects the new brand architecture showcasing the three brands, Taj, Vivanta by Taj and The Gateway Hotel. Further, the Luxury website positions the 25 properties into five distinct clusters, namely Grand Palaces & Iconic Hotels, City Hotels, Taj Safaris, Luxury Residences and Taj Exotica Resort & Spa.

Ajoy Misra, Senior Vice President, Sales and Marketing said: “The design is a result of extensive consumer research, is deep rooted in digital technology and creativity to create customer experiences that are dynamic, elegant and interesting.”

Prakash Shukla, Senior Vice President Technology & Chief Information Officer says: “In our constant endeavor to provide alternate channels and increased access to our customers, we have designed a website which is easy to navigate, visually stimulating and has an efficient mechanism to facilitate bookings. The effort to bring more innovation in the mobile and web space will continue.”

The user journey is both simple and informative and has been developed with the intent of building trust with first time visitors through exposure to the roots and heritage of the Tajo.

Visitor engagement is improvised through new and richer functionality, tools and content. The revamped e-commerce segment of the website has deployed a customized engine to facilitate ease of navigation and bookings. Evocative imagery supported by engaging content that provides in-depth information on our unique experiences, services and various offers makes this website truly world class and establishes the Taj brand as luxurious, unique and precious.

The group properties include Taj Palace Hotel New Delhi, voted “Asia’s Leading Meetings & Conference Hotel” at 2010 World Travel Awards.