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Sustainable Hospitality Challenge 2024 Unleashes Innovation Worldwide

Sustainable Hospitality Challenge 2024 Unleashes Innovation Worldwide

Amidst record-breaking participation from over 70 universities worldwide, the Sustainable Hospitality Challenge (SHC) by Hotelschool The Hague launches its 10th edition, signaling a new era of sustainable hospitality.

“In recent years, our focus has been on pioneering groundbreaking hospitality concepts for a future in and beyond 2050. This year, we shift gears to create an immediate impact within existing hospitality concepts. Our aim is to bring about real, significant global change. By simplifying the case, we open doors to diverse ideas and solutions, fostering an environment where multiple innovations can come to life. This aligns with our vision to initiate an incubator program, supporting students and their ideas beyond the challenge. Preliminary trials for this program will debut this year. Whether simple and cost-effective or a multi-million-dollar investment, a great product can leave a lasting impact while reinforcing sustainable practices.”

In an exciting move, the Sustainable Hospitality Challenge is expanding its semi-finals to three global events, collaborating with local institutions with a longstanding presence in the challenge. The semi-finals, held from late April to the end of May, will take place in Montreux, Switzerland, in collaboration with the Swiss Hotel Management School; in Bangkok, Thailand, in conjunction with DUSIT Thani College; and in Miami, Florida, USA, in partnership with Florida International University. The expansion provides more student teams the opportunity to showcase their ideas globally and connect with peers and jury members from around the world.

The online Qualification Round submission took place at the beginning of March 2024, with qualifying teams invited to participate in the Regional Semi-Finals in May 2024, where they will pitch their products live. The top-performing teams will advance to the Finals in October 2024 in Dubai, UAE, which form part of the Future Hospitality Summit, marking a pivotal moment in shaping the future of sustainable hospitality.

To discover the next wave of groundbreaking innovations and stay updated on Sustainable Hospitality Challenge’s LinkedIn page, please visit: