The U.S. hotel industry reported increases in all three key performance measurements during the week of 8-14 August 2010, according to data from STR.
In year-over-year measurements, the industry’s occupancy increased 6.9 percent to 68.3 percent. Average daily rate rose 1.9 percent to US$98.88. Revenue per available room increased 9.0 percent to US$67.52.
Among the Top 25 Markets, New Orleans, Louisiana, achieved the largest occupancy increase, jumping 21.5 percent to 60.5 percent, followed by Atlanta, Georgia (+16.9 percent to 61.7 percent), and Anaheim-Santa Ana, California (+14.6 percent to 87.3 percent). Three markets reported occupancy decreases: Minneapolis-St. Paul, Minnesota-Wisconsin (-2.3 percent to 76.0 percent); Seattle, Washington (-1.3 percent to 84.2 percent); and Phoenix, Arizona (-1.1 percent to 45.7 percent).
New York, New York, posted the largest ADR increase, rising 11.5 percent to US$208.06, followed by San Francisco/San Mateo, California, with an 11.2-percent increase to US$141.21. two markets reported ADR decreases of more than 5 percent: Nashville, Tennessee (-7.4 percent to US$81.22), and Phoenix, Arizona (-5.2 percent to US$71.93).
Three top markets experienced RevPAR increases of more than 20 percent: New Orleans (+25.1 percent to US$53.06); Anaheim-Santa Ana (+21.7 percent to US$106.05); and Atlanta (+20.9 percent to US$51.53). Minneapolis-St. Paul posted the largest RevPAR decrease, falling 6.9 percent to US$71.21, followed by Phoenix with a 6.2-percent decrease to US$32.84.