Starwood Hotels & Resorts Worldwide has announced plans to expand its rapidly growing Aloft and Element brands with the signing of a dual-hotel development in London. Scheduled to open in early 2017, the new-build Aloft and Element hotels will offer an exciting range of accommodation in the heart of the historic Tobacco Dock area of East London. Aloft London Tobacco Dock will be the second Aloft hotel in London and third in the United Kingdom, while Element London Tobacco Dock will mark the debut of Starwood’s eco-wise Element brand in this established market.
The new Aloft London Tobacco Dock will feature 251 urban-influenced rooms, all with signature loft-like ceilings, oversized windows and plush platform beds as well as walk-in showers and complimentary Bliss amenities. The hotel will also feature the brand’s signature W XYZ bar, an atmospheric public space. In addition, Aloft offers live, free access to local emerging artists as well as some of the hottest bands with Live at Aloft Hotels programme at the W XYZ bars.
Element London Tobacco Dock’s 77 studios, one-bedroom and two-bedroom suites will be stylish, sustainable and designed for comfort. Each of the light-filled accommodations will feature a fluid design of modular furniture, swivelling flat-screen televisions, large desks with open shelving and custom-designed wardrobe space. Bathrooms will be spa-inspired, with an invigorating rain shower and dual-flush toilet. Rooms will also feature fully equipped kitchens and the signature Heavenly Bed.