Regatta Travel Solutions announced today that it has launched a new marketing campaign with Sojern for Visit Seattle.  The goal of the campaign is to leverage Sojern’s sophisticated data mining capabilities to search for and identify potential travelers to Seattle, and attract them to book their hotel room on visitseattle.org.

“Our work with Regatta and Sojern supports our initiatives to increase awareness of Seattle as a premier destination, highlight our incredible hotel community and educate consumers about our booking engine,” said Tom Norwalk, President and CEO of Visit Seattle. “We’re always looking for innovative ways to engage potential Seattle visitors and the combination of Regatta and Sojern provides insight and opportunity that we haven’t been able to access or act upon before now.”

“Since Sojern has access to comprehensive travel intent data, we are able to directly engage with people who have searched for a flight to Seattle, even if they haven’t actually booked anything yet,” said Ashwin Kamlani, Founder of Regatta Travel Solutions.  “As a company we are constantly searching for innovative methods to successfully identify and attract potential travelers who are getting closer to booking their hotels on behalf of our CVB (Convention & Visitors Bureau) clients.  We are lucky to work with forward thinking CVBs like Visit Seattle that are willing to try the most cutting edge methods to increase revenue for their hoteliers.”

“Regatta’s ‘Visit Seattle’ campaign is a marketing trail blazer in the DMO (Destination Marketing Organization) industry,” said Mark Rabe, CEO at Sojern. “We hope the campaign will show that when executed correctly, DMOs like Visit Seattle can produce measurable, industry-leading campaign results by leveraging their own 1st party data. We look forward to collaborating with Regatta on many other campaigns in the near future.”