"We know that DMOs are spending a lot of time, energy and money on social media these days," commented Ashwin Kamlani, President of Regatta Travel Solutions. "There are CVBs that have tens of thousands of Facebook fans, and absolutely no way to measure what effect their efforts have on their destination. By using Regatta for booking hotels, villas and activities in the destination, CVBs can use our Facebook app to attract customers to transact with them through Facebook and visit their destination. We can then track exactly how much revenue is generated from these efforts."
Regatta is in the process of implementing its Facebook Booking Engine tool for all of its clients starting with the Destination St. Lucia. Travel suppliers in these destinations will have the ability to load special rates and offers for fans of the destination, and can even specify unique cancellation policies for these potential customers. Customers who book on DMO sites powered by Regatta will have the ability to instantly share links during the booking process with their friends and contacts through Facebook, Twitter and Linkedin that lead to special offers only available through social networks.