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NYC & Company re-launches

Fans of New York City can now buy top quality and limited-edition NYC souvenirs without shelling out for the trans-Atlantic flight. NYC & Company has re-launched, the official online shop of New York City, to sell merchandise and apparel branded with all five boroughs, iconic city agencies NYPD and FDNY and co-branded Marvel products depicting New York City’s famous superheroes.

Products available via include an exclusive collection of limited-edition borough T-shirts, vintage styled FDNY and NYPD T-shirts, water bottles, key rings, coffee mugs, toy vehicles, puzzles and more. Merchandise is available from licensed vendors in a range of sizes and styles for men, women and children and all purchases can be shipped to the United Kingdom. is a partnership between NYC & Company - the official marketing, tourism and partnership organisation for the city of New York - and leading e-commerce service provider The Araca Group.

“We are always looking for creative ways to expand our licensed products, and we are pleased to now offer consumers apparel and merchandise exclusive to,” says George Fertitta, CEO of NYC & Company.

“These limited-edition products will enable us to reach new audiences and build upon the success we have already had with New York City–themed merchandise representing iconic City agencies like the NYPD and FDNY.”

“The Araca Group is thrilled to join in partnership with NYC & Company to create high-quality, fashion-forward merchandise that embraces those special and unique qualities that make New York City the greatest city in the world,” said Michael Rego, CEO of The Araca Group.

To keep consumers informed about product updates, special sales and merchandise offers, NYC & Company and The Araca Group have launched a new Twitter account, @nycgoshop.

The Twitter handle will feature exclusive offers, coupons, and updates, as well as images of new merchandise, apparel and souvenirs.

The products include City agency brands including the NYPD, FDNY, New York City Taxi and Limousine Commission, Mayor’s Office of Film, Theatre and Broadcasting, and Department of Sanitation. As with all officially licensed City merchandise, a significant portion of the proceeds from the sale of these products will benefit the New York City Police Foundation ( and the FDNY Foundation (


Also in the United States today, City.Mobi is celebrating the success of its new guide to New York.

City.Mobi offers the most comprehensive mobile travel guides available, with over 800 cities in 200 countries listed. Each is developed by the City.Mobi team to combine into a single global travel directory.

However, each city retains its own mobile identity via a dedicated domain. Already on offer are Brussels.Mobi, Paris.Mobi, Sanfrancisco.Mobi and Sydney.Mobi.

NYC.Mobi is the latest in this illustrious line up, offering click to call functionality – which means no scribbling down telephone numbers.

Most entries are also linked to websites where users can quickly access more detailed information if needed.

Other key features include information on accommodation, restaurants, attractions, entertainment, nightlife, shopping, and transport.

City.Mobi guides include user reviews and traveller utilities such as a translation guide, currency converter, news and local weather guide.