From left to right: Alfredo Fernández Agras, NH Hotel Group co-chairman; Mexico tourism secretary Enrique de la Madrid; Luis Fernández-Cid de las Alas Pumariño, Spanish ambassador to Mexico; and José Antonio Castro Sousa, NH Hotel Group co-chairman

NH Hotel Group has officially celebrated the launch of its premium brand, NH Collection, in America, coinciding with the inauguration of the NH Collection Mexico City Reforma.

The launch reaffirms the Group’s commitment to the international expansion of its upper-upscale brand, which currently comprises 66 hotels in 13 countries in Europe and Latin America.

The launch ceremony was attended by Enrique de la Madrid, secretary of tourism of the Mexican federal government, and Luis Fernández-Cid de las Alas Pumariño, Spanish ambassador in Mexico.

“We are truly proud to be here in Mexico today to present one of our most ambitious programmes.

“The arrival of our NH Collection brand in Latin America is proof of our strategic commitment to this region in which we plan to continue to grow, led by our unique guest proposition.

“We aspire to become your hotel of choice whenever you are planning a city trip or meeting, whether for business or leisure,” said Ramón Aragonés, global managing Director of NH Hotel Group.

The recently refurbished NH Collection Mexico City Reforma is located in the heart of the financial and tourist district in Mexico City.

It has 306 rooms in which its guests can enjoy the Brilliant Basics devised especially for the group’s flagship establishments including exclusive NH Collection Sleep Better pillows, salon hair-dryers, 48-inch next-generation LED television, Nespresso coffee machines, safes equipped with plugs for charging electronic devices and free and user-friendly Wi-Fi.

Fine dining is another of the hotel’s noteworthy attractions.

Its Obvio restaurant fuses the best of Mexican cuisine with international flavours, combining ingredients such as the black olive, Cotija cheese and the cuitlacoche wild mushroom.

The hotel also has a circular bar - Bar 155 - where guests can sip on European cocktails mixed with notes that recall the roots and emotions of Mexican culture and fresh fruit and vegetable juices made on the spot to each customer’s liking.