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New corporate website for Abu Dhabi tourism

New corporate website for Abu Dhabi tourism

Abu Dhabi Tourism & Culture Authority has launched a stake-holder-focused corporate website which is an informative, functional and interactive resource for its core business areas.

The website’s information architecture provides a structured and visual journey through the authority’s roles, responsibilities and services, while its three-tier navigation allows easy access to any website page, with results being just a click away from the landing page.

“This launch builds on our existing online presence which includes a dedicated Abu Dhabi Convention Bureau website, our destination portal, and an array of cultural, tourism and event-related websites,” said Khalid Hadi, executive director marketing & communications, TCA Abu Dhabi.

“More product development is in the pipeline.”

With more than 40,000 initial words in Arabic and English and over 500 images, and with updated corporate news and TCA Abu Dhabi-owned and partnered events, the portal integrates and presents tourism, culture and national library information, in a visual, dynamic way.

“The website serves as a first point of contact for current and potential partners and stakeholders, media, students and general audiences, who want to find out more about the authority’s products and programmes, Emiratisation and industry training programmes, as well as to get access to its publications and statistics as well as fee-paying and sponsorship processes,” added Hadi.

“The portal is a one-stop-shop for all the authority’s online services – from licensing and classification to National Library Catalogue and Preliminary Cultural Review.

“The website’s front-end and back-end technology provides secure login for stakeholders, and allows the portal to be fully customised on all mobile devices.”