The Mexico Tourism Board has announced a record-breaking 35 million international visitors travelled to Mexico in 2016, representing a growth of nine per cent compared to 2015.

This growth is more than twice the global industry average, most recently reported at 3.9 per cent by the World Tourism Organisation in January 2017. 

Additionally, tourism spending by international visitors grew even faster, at 10.4 per cent, highlighting the strength of Mexico’s appeal to luxury travellers, interest in multi-destination visits, and demand for Mexico’s gastronomy, artisanal goods and shopping offering.

“Mexico’s sustained, fast growth is a testament to the incredible quality and diversity in our tourism offering and the hard work for the entire industry, both internationally and domestically.

“More than nine million Mexicans working in the tourism and hospitality industry have made it their mission to ensure visitors have incredible experiences,” remarked Lourdes Berho, chief executive, Mexico Tourism Board.

“Plans are already underway to ensure 2017 builds upon these achievements and that Mexico continues to welcome all visitors and give them reasons to come back again and again.”

Tourists arriving by air grew at an even faster rate of 10.7 per cent, propelled by continued expansion in connectivity. 

This includes service from new international markets to multiple Mexico destinations, expanded frequency on existing routes, and upgraded aircrafts featuring additional seats along with improved passenger experiences.