Kissimmee appoints Cellet Travel Services for new campaign
Cellet Travel Services has been awarded a three year contract by the Kissimmee Convention & Visitors Bureau to spearhead the destination’s marketing campaign for travel trade and consumers within the UK and Ireland.
Kissimmee, in Central Florida, is one of the US’ leading tourist destinations for Brits.
Boasting warm weather year round, Kissimmee is just minutes from Florida’s world famous theme parks, provides thousands of hotels and rental home options and boasts a wide range of alternative outdoor activities to suit the whole family.
Yolanda Fletcher, managing director of Cellet Travel Services commented: “We are delighted to win this account having worked with Kissimmee on a project basis for three years.
“Cellet will develop and implement a multi-component consumer leisure campaign to build the profile of Kissimmee in the minds of UK consumers incorporating hotel and attractions partners to enhance the offering.
“We will underpin this with a comprehensive PR programme that supports the campaign.”
The agency will also build on relationships with UK tour operators selling Kissimmee, deliver sales and re-enforce brand values.
“As we continue our efforts in the UK and make an even stronger push in Ireland this year, we are pleased to maintain a strong partnership with Cellet Travel Services,” said Tracy Ward, director of sales and marketing for the Kissimmee CVB.
“The work we have done with Cellet Travel Services so far has enabled us to increase our standing in the minds of UK visitors when they are planning their Florida holiday.
“We look forward to continued success in this important international market.”