IHIF: Johannesburg Tourism arrives in Berlin
Joburg Tourism is at it again. In an effort to promote tourism investment opportunities in the city, MMC Ruby Mathang is leading a delegation to Berlin where the City of Gold will be participating in the 16th International Hotel Investment Forum.
“As the city’s leadership, we recognise that tourism is a significant economic growth imperative and an important catalyst for building a vibrant city.
“We also appreciate our role to create an enabling and supportive environment in which the private sector can thrive and feel confident to invest in the tourism sector and create new and much-needed jobs,” explained Mathang.
“The City of Johannesburg’s leadership is therefore committed to offering a favourable climate for investors, creating opportunities and offering incentives that will make this city an attractive destination for them.”
Following on from the International Hotel Investment Forum, the Joburg Tourism team will then be participating in the annual ITB, one of the world’s leading travel trade shows, which will be taking place in Berlin from March 7th-9th.
Joburg Tourism’s participation in international trade shows forms part of its strategy to maintain and increase Johannesburg’s market share in both the business and leisure travel arenas.
“As ITB is one of the largest global platforms for the leisure travel market, we will once again be presenting Joburg’s position as a vibrant, cosmopolitan all year round destination for business, leisure and lifestyle, using the opportunity to launch our Autumn Campaign, entitled “Explore Experience Enjoy Joburg this Autumn,” added Phelisa Mangcu, acting chief executive, Johannesburg Tourism.