Three months before the event, ITB China is booked up and trade visitors can now start registering for the show.
From May 10th-12th around 600 organisations and companies will be represented in the new marketplace for the Chinese travel industry.
New exhibitors are already being placed on waiting lists due to the high demand.
Europe, the official partner destination of ITB China, will take its place in the spotlight during the show.
A dedicated Europe Pavilion will be showcasing the multitude of European tourism products and destinations among which are confirmed national presences of Belgium, Czech Republic, Estonia, Hungary, Latvia, Lithuania, Serbia and Germany.
In addition to the Europe pavilion, ITB China will show strong individual presences of other major European destinations such as Austria, Finland, Greece, Portugal as well as Turkey building the bridge between Europe and Asia.
The growth potential of countries from the Middle East and the Americas is also well reflected at ITB China.
Major exhibitors from the Middle East region will be represented at China’s new travel trade fair, including Abu Dhabi Tourism & Culture Authority, Jordan Tourism Board, Ras Al Khaimah Tourism Development Authority and Sharjah Commerce and Tourism Development Authority.
The Americas exhibition segment will cover both American continents featuring exhibitors coming from Canada, the USA, Ecuador, Peru, Bolivia and Argentina.
Visitors interested in the booming field of online travel and travel technology will also find well-known exhibitors in the eTravel World China segment.