After its premiere last year, the success of ITB China is set to continue. China’s new marketplace for the travel industry, taking place from May 16th-18th in Shanghai, is fully booked out one month before the show with a 50 per cent increase of the gross exhibition area compared to last year.
With ITB China set to make its debut in early May, Eleanor Hawkins was invited to visit Shanghai as preparations for the event reach a crescendo. Here we find out what she found in this sprawling megacity.
Europe, as a single destination, has been named the Official Partner Destination of ITB China 2017. The news comes following an agreement signed by David Axiotis, general manager ITB China, and Eduardo Santander, executive director at the European Travel Commission.