With travel and tourism within China bouncing back to pre-pandemic levels, ITB China is set to take place as an in-person event this year.
Organisers will also host an ITB China Special Edition in Beijing earlier in the year, a newly designed hybrid event format that will feature two exclusive prescheduled meeting sessions.
With ITB Berlin and a host of other major events cancelled, Breaking Travel News here examines what further damage could be done to the global hospitality industry by the spread of COVID-19
Organisers at ITB China have confirmed the event will be postponed as the country continues to battle a coronavirus outbreak. The latest official figures released today put the overall death toll at 1,868 in the country, with 72,436 infections.
After its premiere last year, the success of ITB China is set to continue. China’s new marketplace for the travel industry, taking place from May 16th-18th in Shanghai, is fully booked out one month before the show with a 50 per cent increase of the gross exhibition area compared to last year.
With ITB China set to make its debut in early May, Eleanor Hawkins was invited to visit Shanghai as preparations for the event reach a crescendo. Here we find out what she found in this sprawling megacity.