The International Hotel Investment Forum has announced Alexandra Zubko as the deserved recipient of the 2012 Young Leader Award.

This prestigious recognition is co-sponsored by the International Society of Hospitality Consultants (ISHC) and over the past four years, has become an integral part of the world leading conference.

Alexandra is vice president, head of global strategy for InterContinental Hotels group.

Her role requires her to lead a team of 12 strategy team members located in three offices across the globe. Some of her current projects include work on distribution and loyalty strategy, consumer needs segmentation analysis, owner relationship management tools and evaluating various new technologies.

Alexandra’s role requires continuous review of where improvements can be made within the organisation.

This requires an objective approach with no bias or agenda other than the success of IHG and it’s brands.

Alexandra’s sponsor, Caron Jones, talent resourcing director, Europe, who nominated her, agrees that these are qualities Alexandra demonstrates every day.

“Alexandra is a breath of fresh air in the hospitality industry,” she said.

“One thing you’ll never hear her say is ‘we don’t do it like this in hotels’.

“Importantly, she uses facts and analysis to demonstrate where positive changes can be made and is extremely creative in coming up with new ideas and approaches that have a measurable impact on the success of the business.” 

The 2012 Young Leader Award will be presented to Alexandra on Wednesday March 7th 2012 by Michael Hirst and Sean Hennessey, ISHC chairman and chief executive, Lodging Advisors at a dedicated session taking place at the InterContinental Hotel, Berlin.

Tess Pearson, event director, Questex Media Group commented on the announcement: “It is incredibly rewarding to be able to champion the talent of the young members of the hospitality industry.

“I am delighted that Alexandra has been awarded the title and know this accolade, which is recognised across the industry, will serve to support and develop her career long into the future.”