The German National Tourist Board UK & Ireland hosted a food tasting event in London last night for over 100 guests from the UK media and travel trade.
The event, which took place at Borough Market, forms part of the organisations’ culinary Germany #EnjoyGermanFood campaign.
It was co-hosted by partners Tourismus Marketing Baden-Württemberg, the German Wine Institute and Eurowings.
Food tourism is frequently referred to as one of the biggest trends in tourism, along with “experience” holidays.
Some of the UK’s most prominent tour operators, journalists and influencers discovered last night how culinary Germany provides food experiences to be remembered, whatever your food preference or budget.
With a food truck, regional food tastings, insider tips from visiting food experts and a specialist cocktail mixer from partner Baden-Wurttemberg Tourism, the GNTO provided plenty of delicious and inspiring reasons to visit Germany.
There was also a guide to regional wines courtesy of the German Wine Institute and a special appearance from Germany’s current reigning Wine Queen.
Eurowings provided an overview on how to get there, thanks to the many affordable, quick Eurowings routes from the UK to Germany.
The GNTO recently announced an increase of overnight stays by visitors from the UK, of 4.1 per cent for January-February 2018, compared to the same period in 2017.
With the number of overnight stays registered at 726,977, the UK remains in second position worldwide of the most important source markets for Germany, ahead of the USA, Switzerland, Italy and France.
Germany has more than 300 restaurants with one or more Michelin stars and eating out contributes €6.7billion per year towards the German economy.
Yet eating out also offers excellent value for money and affordable menus in the smaller, regional, family run restaurants to be found all over the country.
Beatrix Haun, director of the GNTO UK & Ireland, said: “There are many clichés about German food.
“Tourism is the ideal way to discover there’s more to Germany’s food scene than beer, bratwurst and ‘brezn - delicious though they are!
“Groups, individual travellers, on a city break or off the beaten track, wherever you go in Germany, come and discover our delicious, regional food and drink specialities, which will help to create lasting and memorable experiences.”