Emirates launches Facebook page
As part of its “Hello Tomorrow” campaign, Emirates Airline has launched an official Facebook page which enables fans to apply for jobs, find out about sponsorships and learn about the history of the carrier.
Emirates fans can connect and engage with the airline directly through Facebook.
The Emirates Facebook page soft launch occurred on 25th March in preparation for the 2 April launch of the airlines’ new global brand platform “Hello Tomorrow”.
A series of teaser quizzes highlighting vignettes from one of the new TV commercials were featured, attracting more than 3330 likes and 1300 comments over a one week period.
The page, which has attracted over 300,000 fans, allows users to interact with the brand through Facebook content on the timeline feature, apply for jobs through the careers app or find out more about sponsorships through its sports and culture tab.
Fans can also look at how Emirates has grown since its early days in 1985 through Facebook’s milestone feature – from its launch with just two aircraft, to its current status as one of the world’s fastest growing airlines.
“Emirates new brand platform “Hello Tomorrow” is connecting people and cultures by creating relevant and meaningful experiences and Facebook is a proven mechanism to do just that,” explains Sir Maurice Flanagan, executive vice chairman, Emirates Airline and Group.
“Our Facebook page is part of the vision we have for the future growth of the airline, so it’s very encouraging to see that the page has broken records in our first few weeks and is being received so positively by our fans who are engaging with us.”
The Emirates facebook page was set up to support the company’s evolution from a travel brand to a global lifestyle brand.
The newly launched global brand platform includes a revamped and a new YouTube channel where the new TV ads can be viewed.