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Du Toit-Helmbold steps down Cape Town Tourism chief

Du Toit-Helmbold steps down Cape Town Tourism chief

After nine years as chief executive of Cape Town Tourism, Mariette du Toit-Helmbold has announced that she has decided not to renew her contract with the tourism organisation for another term.

The city of Cape Town recently confirmed a three-year tourism marketing and visitor services mandate for Cape Town Tourism, securing its financial and strategic future.

“It has been an exciting, fast-paced few years, and I have been proud to lead Cape Town Tourism through a fascinating and challenging era for tourism.

“The renewal of our mandate from the city and confirmed funding for three years is definitely a highlight. I am confident that the organisation is stable and sustainable with a very capable team and a committed and progressive industry board,” said du Toit-Helmbold.

“Cape Town Tourism’s reputation is established globally as one of the best practice examples of tourism destination marketing and private/public partnership tourism organisations.

“I leave behind a legacy that I am immensely proud of and look forward to a new chapter in my life and career,” she added.