Philippines’ flag-carrier Cebu Pacific is set to begin a thrice weekly direct service from Singapore to Iloilo on November 9th.

The move will make the central Philippine city the airline’s fifth domestic hub.

Dubbed the ‘Province of Festivals’, Iloilo lies on the south coast of Panay Island.

Its rich heritage is showcased in a variety of festivals, such as colourful street dances of the Dinagyang Festival, celebrated in the city and towns of the province.

Iloilo is also known for its local gastronomic delights - from La Paz Batchoy (hot noodle dish with rich broth) to the world-famous mangoes of Guimaras Island, foodies will have a lot to discover in Iloilo.

“The launch of this new route will be in time for the delivery of three more brand-new Airbus A320 aircraft in the second half of 2012.

“CEB will continue to stimulate travel to, from and within the Philippines with the most extensive route network and trademark lowest fares,” said CEB vice president for marketing and distribution Candice Iyog.

In line with the announcement of direct flights from Singapore to Iloilo, CEB will also be launching twice weekly flights from Hong Kong to Iloilo, four weekly flights from General Santos to Iloilo, and increase the frequency of the daily service from Manila to Iloilo to seven times a day.