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Air France aims at low-cost airline market with MiNi fares

Air France aims at low-cost airline market with MiNi fares

Air France has launched its new economy offer, a new fare offer available to 58 destinations on the short and medium-haul network.

On sale now, for travel from February 6th 2013, customers will have the choice between the all-inclusive Classic product and the new ‘MiNi product’, a simplified product which does not earn Flying Blue miles and is aimed at customers travelling without checked baggage.

Fares start at €49 including tax.

Air France aims to adapt to the changes in purchasing behaviour and the new expectations of travellers, while at the same time attracting new customers.

With two complementary offers available all year round and fully combinable fares, this new offer enhances the attractiveness of Air France fares.

It particularly targets the 60 per cent of customers who are looking for the best possible fares and the 40 per cent of short and medium-haul customers travelling without checked baggage.

This offer makes Air France quality accessible to all: on board, all customers benefit from the same services.

On the ground, Air France offers assistance to all its customers, a range of mobile services enabling customers to manage their trip from A to Z on their smartphone and many new innovations to save time at check-in and boarding at the airport.

The New Economy Offer also guarantees autonomy, by enabling customers to create the offer that suits them best, on a case by case basis.

”With this new fare range that makes the Air France quality of service accessible to all, Air France is continuing to implement its Transform 2015 plan, which aims to put the customer at the heart of its development strategy.

“This initiative is in addition to the renewal of the commercial offer launched in October 2012 with the strategy of moving up-market on the medium-haul network,” stated Alexandre de Juniac, chairman and chief executive of Air France.

“Air France is clearly illustrating its ambition to pursue a policy of constant adaptation of its products and services, and earn its customers’ preference,” he concluded.