A nine-strong Abu Dhabi tourism delegation is heading for Seoul, the capital of South Korea to take part in the country’s leading travel trade fair as the emirate records double-digit growth in the number of Koreans now staying in its hotels and hotel apartments.

The delegation, led by Abu Dhabi Tourism & Culture Authority, will be housed in a special destination pavilion at KOTFA, which runs in Seoul from June 7th-10th.

It includes some of the emirate’s leading hotels and tour operators and the UAE’s national airline, Etihad Airways which flies daily from Seoul to Abu Dhabi International.

“In the first four months of this year 16 per cent more Korean hotel guests stayed in Abu Dhabi accommodation than over the same period last year which is a trend we are eager to build on,” said Mubarak Al Nuaimi, international promotions manager,” Abu Dhabi Tourism & Culture Authority.

“With the UAE seeing expanding trade links with Korea, the potential for spreading the word of what the emirate has to offer visitors is significant and needs to be accessed.”

From January until the end of April this year some 5,509 Koreans stayed in Abu Dhabi’s hotels and hotel apartments.

“In Seoul we are also planning a presentation dinner for Korea’s top 40 outbound tour operators when, together with our stakeholders, we will be outlining all that’s new in Abu Dhabi for visitors to see and do,” concluded Al Nuaimi.

Abu Dhabi Tourism & Culture Authority

Abu Dhabi Tourism & Culture Authority conserves and promotes the heritage and culture of Abu Dhabi emirate and leverages them in the development of a world-class, sustainable destination of distinction which enriches the lives of visitors and residents alike.

The authority manages the emirate’s tourism sector and markets the destination internationally through a wide range of activities aimed at attracting visitors and investment.

Its policies, plans and programmes relate to the preservation of heritage and culture, including protecting archaeological and historical sites and to developing museums, including the Louvre Abu Dhabi, Zayed National Museum and Guggenheim Abu Dhabi. TCA Abu Dhabi supports intellectual and artistic activities and cultural events to nurture a rich cultural environment and honour the emirate’s heritage.

A key authority role is to create synergy in the destination’s development through close co-ordination with its wide-ranging stakeholder base.