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ADMIRAL SA Triumphs as Europe’s Best Casino Entertainment Venue at the 2023 World Casino Awards

In the glittering world of casino entertainment, excellence is not just a standard; it’s a pursuit that defines the industry’s top players. The 2023 World Casino Awards recently crowned ADMIRAL SA as Europe’s Best Casino Entertainment Venue, solidifying its reputation as a premier destination for gaming enthusiasts. This prestigious accolade underscores the casino’s commitment to delivering an unparalleled gaming experience and exceptional entertainment.

Setting the Stage:
ADMIRAL SA, a distinguished name in the casino industry, has long been celebrated for its commitment to innovation and customer satisfaction. The 2023 World Casino Awards recognized the casino’s exceptional contributions to the gaming landscape, highlighting its dedication to providing top-notch entertainment and a world-class gaming environment.

Exceptional Gaming Experience:
One of the key factors contributing to ADMIRAL SA’s success is its unwavering focus on delivering an exceptional gaming experience. Boasting a vast array of cutting-edge slot machines, classic table games, and a vibrant poker room, the casino caters to the diverse tastes of its patrons. From seasoned players to newcomers, ADMIRAL SA provides an immersive and thrilling environment that keeps guests coming back for more.

Innovative Technological Integration:
ADMIRAL SA has always been at the forefront of technological innovation within the casino industry. The casino continuously invests in state-of-the-art gaming technologies, ensuring that its patrons enjoy the latest advancements in the world of gaming. This commitment to innovation has undoubtedly played a pivotal role in securing the title of Europe’s Best Casino Entertainment Venue at the 2023 World Casino Awards.


Impeccable Customer Service:
Beyond the gaming floor, ADMIRAL SA distinguishes itself through its commitment to providing impeccable customer service. The casino’s staff members are not just knowledgeable and professional; they are dedicated to creating a welcoming and inclusive atmosphere for all visitors. Whether it’s assisting with game rules, helping with technical issues, or simply ensuring a pleasant stay, ADMIRAL SA’s staff goes above and beyond to make every visit memorable.

Entertainment Beyond Gaming:
What sets ADMIRAL SA apart is its recognition that a truly exceptional casino experience goes beyond gaming alone. The venue hosts an array of live performances, concerts, and events, transforming the space into a multifaceted entertainment destination. By curating a diverse entertainment lineup, ADMIRAL SA ensures that its patrons can enjoy world-class performances alongside the thrill of gaming.

Community Engagement and Social Responsibility:
In addition to its entertainment offerings, ADMIRAL SA is actively engaged in community initiatives and social responsibility programs. The casino understands the importance of giving back to the community and is committed to promoting responsible gaming practices. This dedication to social responsibility further cements ADMIRAL SA as a responsible industry leader.

BTN caught up with the worthy winner and put a couple of questions to them regarding their success.

BTN:  Why do you think your venue was afforded this prestigious title?

CA: Casino Admiral has been striving for more than 20 years to make the gaming experience unique for all guests who wish to spend time in the Mendrisiotto gambling house. There is a wide range of gaming offer, in fact at the Admiral Casino in Mendrisio there are 27 tables including Punto Banco, American Roulette, Black Jack, Poker Cash Game and Ultimate Texas Hold’em, 336 slot machines with 67 linked jackpots, semi-automatic and electronic roulette. Located only 5 minutes from Italy (Chiasso-Brogeda customs), it is 15 km from Lugano, 50 km from Milan and 15 km from Como and Campione d’Italia. The Admiral Casino offers 1,200 free parking spaces and is open every day of the year. This combination of elements, coupled with the guaranteed quality of service and the professionalism of the employees was the key to the success of the Admiral Casino at the World Casino Awards.

BTN: How do you intend to ensure that your regular and future customers are aware of your success?

CA: Admiral Casino carries out important communication work both indoors, on its official website and social media, and in the local area, with posters of all kinds, radio spots and news in the most important local media. On the occasion of the nomination for the World Casino Awards, the certificate of participation in the category had been displayed inside the casino, later replaced by the document celebrating the victory in the Europe’s Best Casino Entertainment Venue 2023 category.

BTN: What plans have you to communicate your victory to your staff and management?

CA: As soon as the news of the success was received, it was communicated to the management of Casinò Admiral SA and ACE Swiss Holding AG, owner of Casinò Admiral in Mendrisio, who enthusiastically welcomed the victory. “Just before Christmas, we received two extraordinary gifts”, says Birgit Wimmer, Chairwoman of the Non-Executive Board of ACE SWISS Holding AG, holding company and a sister company to NOVOMATIC AG. “The first is the renewal of the concession for another 20 years, giving us the opportunity to continue with our strategy of providing our customers with the best possible gaming experience in an attractive and safe environment. The second is the award as the Best Casino Entertainment Venue in Europe, which is a reference in the casino world and a great source of inspiration and pride for our group”. Emanuela Ventrici, CEO of ADMIRAL Casino Mendrisio adds: “this recognition also highlights the great commitment and dedication of the entire team of the casino that works hard on a daily basis for the success of our gaming venue”.

BTN: Lastly, what developments are you planning in the year ahead to ensure you are able to retain this prestigious title?

CA: The code word is “continuity,” that is, pursuing the path that has brought success to Admiral Casino. There will be no shortage of new events, promotions and many novelties affecting different areas of the Casino. The floor of slot machines will be further enriched, there will be a new table game, more and more attractive jackpots will be introduced, and some promotional events related, for example, to the upcoming European Football Championship are planned. In addition, 2024 will be an important year because it will pave the way for the important changes that will affect the second 20-year anniversary of the concession, which will come into effect on January 1, 2025.

ADMIRAL SA’s triumph as Europe’s Best Casino Entertainment Venue at the 2023 World Casino Awards is a testament to its unwavering dedication to excellence. With a commitment to delivering an outstanding gaming experience, embracing technological innovation, providing impeccable customer service, and fostering a diverse entertainment environment, ADMIRAL SA has rightfully earned its place at the pinnacle of the European casino landscape. As the casino continues to set new standards in the industry, patrons can expect nothing less than a world-class gaming and entertainment experience at ADMIRAL SA.