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A new level of luxury in South and Central America

A new level of luxury in South and Central America

Online specialists Intelligent Leisure Solutions (ILS3) and the Discover.Travel Group are blazing a new trail in providing highly-personalized travel solutions to South and Central America. BTN discovers more about their innovative strategies that are making them leaders in these regions.

In the current economic situation worldwide, the luxury travel sector is looking for new destinations where an affordable travel budget meets unique locations, exquisite amenities and excellent service.

With this new focus, South and Central America are receiving increased attention, as will be observed during the International Luxury Travel Market (ILTM) on 7-10 December 2009, and was published in the WTM Global Trends Report in November 2009.

Intelligent Leisure Solutions (ILS3) and the Discover.Travel Group have observed this trend early and so become pioneers in creating personalized luxury travel packages for the most demanding travellers.

As reward of the success of their innovative strategy and excellence of service, they have been voted “South America’s Leading Travel Management Company” in 2009 for the second year in a row by the World Travel Awards. Additionally, DiscoverBrazil, part of the Discover.Travel Group, was awarded “South America’s Leading Travel Agency” in the glamorous awards ceremony in London on 7 November 2009.


Intelligent Leisure Solutions and the Discover.Travel Group are the first tour operators based in Brazil that are completely web-based. In six years of operation they have embodied Chris Anderson´s long-tail theory using internet marketing through the websites http://www.Discover.Travel www.D,iscoverSouthAmerica.Travel, http://www.DiscoverCentral.America.Travel and as the sole method of marketing and distribution. 70% of their sales come from clients from minor or unknown market countries.

The original idea to concentrate solely on internet marketing came from a United Nations World Tourism Organization publication on the subject. This idea, together with professional expertise, the managing partners’ technological skills and their experience of living in tourism destinations in South America made the enterprise incorporate a concept of a company operating exclusively web-based.

The Discover.Travel Group’s specialized travel consultants are located within the destination countries, being directly in touch with the traveler learning directly from him what he would like to see, visit and experience, and at the same time with the actual service supplier in the location, such as the hotels and guides, knowing what they can offer. Through this direct contact, they can make the best possible match between demand and offer.

This highly-personalized service and the careful selection of the hotel properties and guides recommended to each client guarantees the Dream Society Traveller the ideal, unique and authentic travel experience.

Robert Phillips, Intelligent Leisure Solutions’ Managing Director and ASTA Chapter President for Brazil, says: “South and Central America are naturally and culturally privileged destinations. The local hospitality industry is finally growing to its full potential with a new generation of first class and boutique style hotels, which will meet and exceed even the most discerning travelers’ expectations. But as this is still new territory for luxury travel, some guidance is recommended to avoid disappointments.

He adds: “With its specialized travel consultants’ help, the traveller can expect to receive the same excellent quality of service he expects at traditional luxury travel destinations. Travel to South and Central America thus becomes not only an exciting adventure, but a unique and unforgettable experience in comfort, style and luxury.”

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