Tourism Marketing News
Reunion Island becomes first destination to partner with French football club
La Reunion Island has become the first tourism destination to work in partnership with a French football club, more specifically the PSG (Paris-Saint Germain), in which plays the La Reunion-born footballer Guillaume Hoarau.
Sustainable Travel International joins the International Council of Tourism Partners
The International Council of Tourism Partners (ICTP) welcomed today Sustainable Travel International (STI) as a new strategic partner.
Travelleaders.com revamps website
Today, Travel Leaders is officially unveiling its completely revamped consumer website Travelleaders.com. The site has been redesigned to further increase search engine optimization, enabling consumers from throughout the United States to more readily connect with Travel Leaders’ growing roster of certified specialists.
New website allows airline passengers to find their match
The team at Planely, a newly launched website, believe there’s one really important aspect of a journey that has been overlooked- until now!
Delegation seeks to restore travel confidence to Jordan and Egypt
Leaders within the United States travel industry are undertaking a major project to support their colleagues in Jordan and Egypt, where earlier political reform has reduced the normal torrent of tourists to a trickle.
Every passenger visit to a UK port generates 97% for local economy
As the industry gathers at Seatrade Med, CruiseBritain highlights recent figures from the European Cruise Council’s annual economic impact study that show that cruise tourism generates an average expenditure of €97 per passenger port visit for the local economy.
Rebranding of St. Maarten Boasts 7.9% Increase in Tourism
As a result of the rebranding efforts of the St. Maarten Tourist Bureau, the Dutch island has increase its tourist arrivals by 7.9% for the first quarter and 2.1% in the first 6 months of 2010 versus 2009.
World’s Largest Ski Area Goes Pocket-Sized
A new pocket-sized guide to the world’s largest ski area - France’s Les Trois Vallées - is published today by ski specialists Snowfinder.
Singapore Airlines seek NZ marketing boost
Singapore Airlines has agreed a deal which will see the airline invest NZ$2 million in a joint marketing effort with Tourism New Zealand to promote travel to the country on SIA services.
I am the media and the message: Remarkable experiences in Riga
Word-of-mouth is the core of tourism marketing. Remarkable tourism product and experiences drive word-of-mouth. No amount of advertising can build credible awareness or brand like word-of-mouth.