Word-of-mouth is the core of tourism marketing. Remarkable tourism product and experiences drive word-of-mouth. No amount of advertising can build credible awareness or brand like word-of-mouth.
While in Riga for the ETC eBusiness academy, I came across a few great examples of remarkable experiences that I’ve told to at least 50 people. Plus the people in my social networks have seen videos and photos. Many of these people asked follow-up questions. What are the people like? Is it expensive? Where is it?
I had dinner in 4 or 5 restaurants while I was there. They were all good. But I don’t remember their names. Except one: Hospitalis, a soviet style hospital themed restaurant. The video I took of my Austrian friend Martin below will explain why.