Starwood Hotels & Resorts News

Sheraton unveils $100m ad campaign in United States

Sheraton unveils $100m ad campaign in United States

12 September 2015 Hotel News

Sheraton Hotels & Resorts has launched a $100 million multi-channel marketing campaign, which includes its first comprehensive advertising effort since 2011 and marks the brand’s return to television for the first time in nearly a decade. Titled “Where Actions Speak Louder,” the new campaign, which is slated to run through 2017, is designed to boldly communicate ongoing enhancements to the Sheraton guest experience, including new products and partnerships, a renewed focus on service, and an elevated look, feel and design for the flagship brand of Starwood Hotels & Resorts Worldwide.

Starwood Hotels brings Tribute Portfolio to UK

Starwood Hotels brings Tribute Portfolio to UK

7 September 2015 Hotel News

Starwood Hotels & Resorts has announced the debut of Tribute Portfolio in Europe with the addition of the Great Northern Hotel, a Tribute Portfolio Hotel. Launched this past April as Starwood’s tenth brand, Tribute Portfolio is a collection of outstanding independent hotels and resorts, promising owners, Starwood Preferred Guest members and guests alike the ability to “Stay Independent.”

Le Méridien set to open in Batumi

Le Méridien set to open in Batumi

6 September 2015 Hotel News

Starwood’s Le Méridien brand will open in Batumi, the brand’s first location in the Republic of Georgia. Scheduled to open in 2018, the 110-room newly constructed hotel will showcase modern architecture and design within the iconic Batumi Tower, a mixed-use development project that also includes a casino and unbranded residences.

Starwood continues growth in Japan

Starwood continues growth in Japan

5 September 2015 Hotel News

Starwood Hotels & Resorts have signed a management agreement for Sheraton Hokkaido Kiroro Resort. The deal marks the first Sheraton ski resort in Japan, the brand’s re-entry in the famed region of Hokkaido, and the first Tribute Portfolio hotel signed in Asia Pacific.

Starwood debuts in Romania

Starwood debuts in Romania

29 August 2015 Hotel News

Starwood Hotels & Resorts is planning its market entry in Romania with the opening of the Sheraton Bucharest Hotel. The 270-room property includes 27 Executive Suites, one Presidential Suite, the Sheraton, Fitness Center and free Wi-Fi.

W Hotels prepares for Amsterdam debut

W Hotels prepares for Amsterdam debut

21 August 2015 Hotel News

This September, W Hotels Worldwide, part of Starwood Hotels & Resorts Worldwide, will make its much arrival in the Dutch capital with W Amsterdam. The debut of the contemporary design-led lifestyle brand will ignite the city with its electrifying style, signature Whatever/Whenever service philosophy and a full calendar of exclusive W Happenings, showcasing what’s new and next in design, fashion and music.

Starwood unveils Sheraton Grand premier hotel tier

Starwood unveils Sheraton Grand premier hotel tier

20 August 2015 Hotel News

Starwood Hotels & Resorts has introduced Sheraton Grand, a new premier tier that recognises exceptional Sheraton hotels and resorts for their enticing destinations, distinguished designs, and excellence in service and guest experiences. Starwood revealed the first ten Sheraton Grand properties, which span from Bangalore to Beijing, Dubai to Edinburgh, Miyazaki to Seoul, Taipei to Bangkok, and Tokyo to Rio de Janeiro.

Aloft brand to expand in California

Aloft brand to expand in California

5 July 2015 Hotel News

Starwood’s Aloft brand is adding another dynamic destination to its California portfolio with the upcoming debut of Aloft Dublin-Pleasanton. Owned by Zenique Hotels, the new Aloft is slated to open in March 2017 and will feature 120 loft-like rooms, a buzzing social scene and innovative brand-led programming.

St. Regis Vommuli Resort set for 2016 opening in Maldives

St. Regis Vommuli Resort set for 2016 opening in Maldives

24 June 2015 Hotel News

Starwood Hotels & Resorts has confirmed the signing of an agreement with Residency Resorts Malé to debut the renowned St. Regis brand in the Maldives. Residency Resorts is part of the Chennai-based property developer, Appaswamy Group. Set to open in 2016, The St. Regis Vommuli Resort, Maldives will bring the brand’s hallmark luxury services to one of the world’s most magnificent destinations, ideally situated on the private Vommuli Island in the Dhaalu Atoll.

Four Points accelerates growth in Vancouver

Four Points accelerates growth in Vancouver

14 June 2015 Hotel News

Four Points is accelerating its growth in Canada with the debut of Four Points Surrey – the brand’s second hotel in the Metro Vancouver area. Located at the crossroads of the Pacific Rim, Greater Vancouver and 15 minutes from the U.S. border, Four Points Surrey offers approachable design and stylish comfort for the smart, independent traveler.

Starwood set to debut in South Australia

Starwood set to debut in South Australia

14 June 2015 Hotel News

Starwood Hotels and Resorts Worldwide will debut in South Australia with the signing of Aloft Adelaide in the state capital. Slated to open in early 2018, the new-build hotel will form the centrepiece of New Mayfield, a mixed-use development set to reinvigorate inner-city Adelaide.