George Tanasijevich, president and chief executive, Marina Bay Sands, at the World Travel Awards Asia, Australasia and Indian Ocean Gala Ceremony 2012
With a collection of celebrity chefs, leading fashion, nightlife, and luxury spa operators, extreme sports aficionados, and musical stars on hand, Marina Bay Sands held its Opening Celebration last week, with company officials predicting the property would usher in a new era of international tourism development.
The Marina Bay Sands resort in Singapore has opened its doors to the public for the first time. Nearly 1,000 hotel rooms are now on offer at the integrated leisure complex, along with parts of the shopping mall and convention centre, some restaurants and bars, the Event Plaza along Marina Bay, and the resort’s casino.
IDeaS’ V5i Revenue Management System has been adopted by Marina Bay Sands in Singapore. The integrated resort will also use the SAS Customer Intelligence software platform which supports business efforts to grow revenue through customer value management, by improving marketing performance and helping to attract and retain profitable customers.