IDeaS’ V5i Revenue Management System has been adopted by Marina Bay Sands in Singapore. The integrated resort will also use the SAS Customer Intelligence software platform which supports business efforts to grow revenue through customer value management, by improving marketing performance and helping to attract and retain profitable customers.

“Apart from our technology and service, a big differentiator for us in this project is our owning company SAS Institute – which has a strong track record in casinos and the associated analytics. Through the combination of IDeaS and SAS technologies, Marina Bay Sands is gaining a powerful, unified offering not available from a multi vendor approach,” said Grahame Tate, Managing Director of IDeaS Asia Pacific. “Revenue optimisation will be performed across the many different businesses that exist within the Marina Bay Sands Singapore Integrated Resort. All of these strategies will be interlinked to ensure that revenue and profitability levels are met across the whole business.”

Marina Bay Sands is a premier integrated entertainment destination in Singapore which includes convention and exhibition facilities, a luxury hotel, the breathtaking rooftop Sands SkyPark, celebrity-chef restaurants, theatres debuting with the The Lion King, a casino and a museum.