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Accor bolsters digital strategy with Fastbooking deal

Accor bolsters digital strategy with Fastbooking deal

Accor has acquired Fastbooking, a digital services provider for the hotel industry. A French company founded in 2000, Fastbooking provides daily support to nearly 4,000 hotels worldwide. Its key areas of expertise are hotel website development, distribution channel management solutions, digital marketing campaign management, revenue management optimisation tools and competitive intelligence.