British Airways is introducing its very own exclusive brand of gin for premium customers. The specially made tipple – British Airways Gin – will only be served to the airline’s First customers, from the bar of the prestigious Concorde Room at Heathrow’s Terminal 5. It has been blended for British Airways following extensive taste tests with First customers at the Concorde Room bar in London, by the award-winning Cambridge Distillery, the world’s first ‘gin tailor’.
British Airways has launched a new codeshare agreement with Alaska Air, which builds on the existing frequent flyer programme partnership between the two carriers. The codeshare deal, which is effective from November 23, will enable customers to book connecting flights on Alaska Air routes at ba.com, to seven destinations on the West Coast of America, and three in Hawaii.
British Airways is the first airline in the world to broadcast shows from the new lifestyle and culture TV network Viceland during their flights. The partnership with VICE Media follows the successful premiere of its critically acclaimed channel launched earlier this year on SKY for UK audiences and its launch in the US and Canada, and brings its award-winning programming to a truly international audience.
British Airways is launching a new service to Oakland, San Francisco Bay on March 28th, 2017. It will be the airline’s first route from Gatwick to California, and its fifth service from London to the ‘Golden State’. Oakland offers close connections to world-famous landmarks including Napa Valley, Carmel and Yosemite national park.
Qatar Airways has expanded its code-share agreement with British Airways, which will provide travellers with a wider choice of flights and an enhanced network. With the launch of British Airways’ non-stop service between London and Doha, travellers will benefit from seven daily flights from Heathrow, improving connectivity onto each airline’s network.
Top British brand, Liberty London, has created an exclusive range of washbags for customers flying in First with British Airways. The sleek, slim and stylish washbags feature a contemporary look using a range of carefully chosen prints from Liberty London’s vast textiles archive, updated for today’s modern traveller. The new Liberty London First washbags appear on board from January 7th, 2017.
Customers on the move with an iPhone can now pay for their British Airways flights using Apple Pay through the airline’s app. Apple Pay automatically stores any payment card details to make it quicker and easier than ever to pay for flights with just a swipe of the finger.
Today Iberia will join Japan Airlines, British Airways and Finnair in their joint business between Europe and Japan. The joint business means that the four airlines will share revenue and cooperate on scheduling and pricing between Japan and Europe, providing customers with more flexible routing options and an attractive range of fares.
British Airways is providing more than 34,000 extra seats to Germany from London City Airport this winter with bigger aircraft and additional flights. Services to Hamburg and Dusseldorf will operate on the 76-seat Embraer 170 jet aircraft, replacing the current Saab 2000 turboprop. In addition the schedule to Dusseldorf will increase from three to four flights a day.
The latest development from British Airways’ roll-out of New Distribution Capability is set to benefit the corporate travel community and significantly move the programme forward. NDC is the International Air Transport Association’s programme that improves communications between airlines and the travel buying community by addressing the industry’s current distribution limitations around product differentiation, time to market, access to full and rich content and the transparency of the shopping experience.
British Airways is partnering with Marks & Spencer to offer customers on short-haul flights the option to purchase a premium food range at 35,000ft. The new menu will replace the airline’s current complimentary snacks. It will include items from the M&S Food on the Move selection and will be available in the economy cabin on short-haul and domestic flights from Heathrow and Gatwick from January 11th, 2017, and from London City and London Stansted by summer 2017.
British Airways has launched a New Distribution Capability alongside travel search engine KAYAK. KAYAK is integrating British Airways in its facilitated booking path by using the British Airways developed NDC. This will enable customers to have a better booking experience by directly booking British Airways flights through KAYAK websites.