Virgin America introduces new first class food service

23rd Feb 2014
Virgin America introduces new first class food service

Virgin America, the California-based airline already known for its award-winning cuisine and international-grade First Class cabin, today announces a new enhanced First Class menu and service that will launch on its long-haul business flights between San Francisco and Los Angeles to Newark, New York, Boston and Washington, D.C. (Ronald Reagan Washington National Airport) – as of March 4, 2014.

To supplement the traditional after-takeoff cocktail service, the new menu will include the addition of cocktail hors d’oeuvres of roasted tomato, marinated artichoke heart, olive and mozzarella skewer, served with warmed mixed nuts – as well as a choice of two appetizers and three entrees in-flight. The ‘cherry on the top’ of the new service is the debut of the airline’s first custom ice cream flavor, developed in collaboration with San Francisco’s cult favorite ice cream maker, Humphry Slocombe. The artisanal ice cream will be hand-delivered daily to the airline’s sleek home base at San Francisco International Airport’s (SFO) Terminal 2 to be served to First Class guests on the airline’s eastbound flights from SFO.

Today, the airline is inviting its ‘foodie’ travelers to help decide the soon-to-be signature Virgin America ice cream flavor by casting their vote via Twitter for one of three exclusive ice cream flavors created for the airline by Humphry Slocombe. Travelers in any cabin can also score a free scoop of Humphry Slocombe’s ice cream at either of the outlet’s two San Francisco locations (The Ferry Building & Mission) by presenting their Virgin America boarding pass from March 4-June 30th. The airline is also updating its First Class service settings, with hot towel and linen table service available on all flights. Full menu highlights are listed below.

Humphry Slocombe – ranked as “SF’s Best Local Ice Cream” by Thrillist - was founded in 2008 in San Francisco and is known for its witty and inventive approach to mixing unusual flavors – like the bourbon and cornflakes featured in their popular “Secret Breakfast” flavor. Today through February 28th, Virgin America fans and flyers can cast their vote for one of three custom-developed Humphry Slocombe flavors by tweeting the flavor’s hashtagged name. The flavor with the most votes will become the airline’s signature ice cream flavor and will be served up alongside Humphry Slocombe’s delicious Tahitian Vanilla on SFO-originating flights in First Class starting March 4th.

Virgin America’s First Class cabin features international-grade amenities such as plush white leather seating with 55-inches of pitch, 165 degrees of recline and lumbar massagers. The airline’s premium service has helped it capture the “Best U.S. Business/First Class” award in Conde Nast Traveler’s annual Business Travel Poll for the past six years. In addition, Virgin America’s menu was named the “Best Domestic Airline for Food” award in Travel + Leisure’s World’s Best Awards. As the only airline headquartered in San Francisco, Virgin America focuses on seasonal and locally-sourced ingredients for its menu, including fair trade coffee, local cage-free eggs, and emerging local food purveyors like Humphry Slocombe.


First Class guests on Virgin America will enjoy an even more upscale menu and service experience as of March 4, with tempting offerings like a mixed herb salad with bresaola, soba noodles with lemongrass shiitake broth and faro risotto with spring succotash.


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