UNWTO and the Ecole hôtelière de Lausanne (EHL) join forces

UNWTO and the Ecole hôtelière de Lausanne (EHL) join forces

On June 4, 2012, at the Ecole hôtelière de Lausanne, Le Chalet-à-Gobet located at 1000 Lausanne 25, Switzerland, 170 final year students from the Ecole hôtelière de Lausanne (EHL) are being challenged to build strong strategic plans for 10 Silk Road countries through the EHL/UNWTO (UN World Tourism Organization)Silk Road Strategy Challenge.

Over the past seven weeks, EHL students have been attending lectures on contemporary strategic theory and researching decisions made by countries, destinations, and corporations in the hospitality industry as part of their final course, Strategic Management. With the support of tourism experts, these students will now apply this knowledge to develop outlines of 5 to 10-year strategic plans on how selected countries can position themselves along the Silk Road.

At the Think Tank, student representatives will present their strategic plans to an open audience, consisting of Ministry representatives, leading private sector players, EHL staff, and UNWTO officials who will judge the final strategies and student presentations.