United reveals Polaris experience at Saks Fifth Avenue

United reveals Polaris experience at Saks Fifth Avenue

United Airlines and Saks Fifth Avenue have unveiled a United Polaris-themed takeover of the windows in the luxury retailer’s flagship store in New York City.

Entitled Now Arriving, the 14 storefront windows display a replica of a United Airlines plane.

The centre six windows feature a re-creation of the United Polaris experience, including actual United Polaris seats, which will debut on flights in February, and the cabin’s custom Saks Fifth Avenue bedding suite.

“We designed these windows to give passers by the feeling that they are actually walking through the luxurious United Polaris cabin,” said Mark Briggs, executive vice president, creative, Saks Fifth Avenue.

“The attention to detail throughout the installation is impressive, from the real United Polaris seats and Saks bedding to the United flight attendant uniforms and Saks’ signature fashion represented by the season’s top ready-to-wear resort looks.”

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United Polaris business class, the airline’s most significant product transformation in more than a decade, features a reimagined, sleep-enhancing experience for intercontinental travellers.

In rethinking the international business class experience, United conducted more than 12,000 hours of research, and sleep emerged as the single most important priority for international business class travellers.

“High-quality pillows and bedding are crucial to a good night’s sleep, which is why we turned to luxury department store Saks Fifth Avenue.

“Through our relationship with Saks, our passengers now have access to luxury, custom linens, pillows and blankets to help them relax and get the rest they need,” said Mark Krolick, vice president, marketing at United.

The United Polaris themed windows will be on display until January 22nd, 2017.

United will begin rolling out the United Polaris seat on its Boeing 777-300ER fleet this quarter and subsequently on Boeing 787-10 and Airbus A350-1000 aircraft, as well as on Boeing 767-300 and 777-200 retrofits.

The first of nine United Polaris lounges is now open at Chicago O’Hare International Airport, with the remaining opening this year and next.