From summer 2020, Tui Group will be expanding into the river cruise industry following the purchase of three passenger ships.

Tui River Cruises will offer adults the flexibility to create their trip when it comes to river cruising, with the option to create bespoke packages to suit their every need.

Customers will choose their board basis, whether that’s full board plus with wine, beer and soft drinks included with meals, or selecting the premium drinks package, cabin type and even their favourite cocktail in the lounge.

The cruise line will also boast a handful of private balcony suites for those seeking to add even more luxury to their package.

When it comes to choosing the excursions, Tui River Cruises will offer a variety for all travellers as they work with the destination services team to complete the perfect end to end TUI service.

On offer are active excursions for avid adventurers, sightseeing tours with a local expert for those looking to broaden their knowledge, relax and learn, and those looking to try something a little different can experience a bike tour.

Chris Hackney, managing director of Cruise for Tui UK & Ireland said: “We’re incredibly excited to be moving into the river cruise market, we’re always looking for new opportunities to offer our customers even more variety when it comes to choosing the perfect holiday and our river cruises will really take this to the next level as customers are able to personalise their package whether that’s board type, cabins, excursions and even cocktail choice.

“We’re very proud to be known for the friendliest service, exciting itineraries and great value for money when it comes to our ocean cruises and we look forward to bringing this to Tui River Cruises.”