Top 5 most and least important amenities to U.S. travelers

Top 5 most and least important amenities to U.S. travelers
TripAdvisor, today announced the results of its first-ever 360 degree survey, which reveals U.S. lodging trends according to those who know them best: travelers and hospitality business owners and managers. Surveys of more than 1,000 U.S. travelers and more than 600 U.S. hotel representatives shows that Wi-Fi Internet access and breakfast included with booking are king, while a turndown service offers very little value.

Of the travelers surveyed, 54 percent said they have canceled a lodging reservation because they found better amenities at a different property.

Top 5 Most Important Amenities to U.S. Travelers

(Scale: Somewhat Important – Extremely Important)

The following chart shows the Top 5 most important amenities according to U.S. travelers who most often book hotels. Additionally, respondents representing hotels gauged how important these same amenities are to travelers. Their answers are displayed below:

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Most Important Hotel Amenities

Travelers Who Most

often Book Hotels

Hotel Owners /Managers

1.

Wi-Fi Internet Access

85%

99%

2.

Breakfast Included with Booking

78%

79%

3.

Guest Loyalty Points

72%

55%

4.

Restaurant

71%

70%

5.

Shuttle Service to Local Attractions/Airport

66%

41%