Starwood doubles luxury footprint in six years

Starwood doubles luxury footprint in six years

As wealth rises around the world, so does the appetite for luxury hotel accommodations in all corners of the world. 

To meet this new global luxury demand, Starwood has doubled its luxury portfolio over the past six years, lengthening its lead in the luxury space.

Today, Starwood has more than 160 luxury hotels operating under its St. Regis, The Luxury Collection and W brands, with more than 90 per cent of the luxury pipeline in fast-growing markets.

Starwood opened six luxury hotels in 2013 including its first W ski retreat with the W Verbier, and its first W hotel in mainland China – W Guangzhou.

Other luxury openings included The St. Regis Abu Dhabi, the brand’s second hotel in the Emirate and third hotel in the Middle East, and three properties under The Luxury Collection brand in Athens, Greece; Koh Samui, Thailand; and Cusco, Peru.

In 2014, the company will open ten new luxury properties, making debuts in four countries.

Key openings will include W Bogota, marking the W brand’s entry into Colombia; W Beijing, furthering the W brand’s footprint in strategic Chinese destinations; The St. Regis Istanbul and Chengdu; and six new hotels under The Luxury Collection brand in destinations including Odessa, Ajman, Dalian and Hangzhou in China, and Brouhahas in Lebanon.