Ultra-luxury Silversea Cruises announced today that it has enhanced its relationship with Cruise Strategies Ltd to provide even more extensive promotional assistance, sales and marketing representation in Canada. Silversea, which has been represented by Cruise Strategies since 2007, has now forged an even closer relationship with the Cruise Strategies team to plan and implement sales and marketing campaigns to broaden awareness of the award-winning cruise company in the Canadian market.

The development follows Silversea’s recent moves to enhance its organisational efficiencies throughout North America. Cruise Strategies will be working closely with Silversea to amplify sales and support efforts.

Kristian C Anderson, Silversea’s vice president of sales for North America, said:  “We’re excited to be joining forces with Cruise Strategies in a broader way to help Canadian travel agents explore the multiple options available through Silversea to increase their profits by tapping into the highly lucrative ultra-luxury travel market.”

Anderson added: “Assisted by our enhanced inside sales and support team, Cruise Strategies is an ideal partner as we continue to strengthen our position in the Canadian market.”

Vanessa Lee, president and chief executive of Cruise Strategies, stated: “We are proud to be expanding our already close and successful association with Silversea. Silversea is renowned as an innovator and leader in the ultra-luxury segment, and we look forward to leveraging our relationship to create unique synergies that will enhance Silversea’s profile and strengthen its Canadian market penetration.”