SilverRail has launched a new partnership with Govia’s rail companies supporting their On Track Retail booking engine.
The rail companies have more than 27 per cent share of the UK rail market with 6,000 daily train services and 12,600 employees.
SilverRail’s market-leading SilverSearch platform is now powering the new On Track Retail rail booking engine across all of the franchises, enabling customers to plan rail journeys in real-time.
This partnership marks a huge step forward in innovation in UK rail retailing, with train operating companies taking control of the complete end-to-end customer booking experience.
For the first time a UK rail franchise operator will own their customer data, integrating direct customer feedback into their digital customer experience across all customer channels to help drive innovation.
The company launched their new On Track platform, powered by SilverSearch, in October 2015, phasing it in across their channels and brands.
Today, On Track is powering online sales for all Govia’s rail franchises, Govia Thameslink Railway, which includes Thameslink, Great Northern, Southern and Gatwick Express, Southeastern and London Midland.
On the company’s partnership with SilverRail, David Maitland, On Track Retail meaning director, said: “SilverSearch has enabled us to rethink the customer experience, adopt next generation journey planning and pricing, and ultimately bringing the purchasing of rail tickets through web and mobile up to the standard of other retail sectors through a customer-friendly, intuitive interface.
“With the support of SilverRail, we are delighted to be able to offer our users a more comprehensive service than ever before.”