Scandinavian Airlines has launched a crowdsourcing portal, My SAS Idea, where customers are invited to share their ideas of how the airline can improve their service or do things differently. With the new initiative, the airline hopes to start a continuous dialogue with its customers and enlist their help and participation in order to launch new products and services.

“Crowdsourcing is a fairly new trend, and we see great potential of being early adopters within this field. We have had two crowdsourcing campaigns in the last year and a half, but now we are launching a fully committed and continuous platform for all aspects of our business. Quite a few businesses and also airlines have launched temporary crowdsourcing campaigns, but we are now the first airline in the world to create such a stand-alone forum as My SAS Idea. We know our customers have a lot of ideas, and we want to be able to make their best ones a reality,” says Joakim Landholm, Chief Commercial Officer, SAS.

My SAS Idea allows the public to suggest ideas ranging from anything from how to improve the SAS service and product offerings to destinations and EuroBonus. The ideas that get the most votes from others will then be assessed and analysed by SAS.

Last year, SAS launched the crowdsourcing campaign “Semesterflyet” (“The Summer flight”), where SAS Facebook-fans in Norway were given the chance to propose and vote on a new seasonal route from Oslo, as the airline had extra capacity to serve one additional destination. The campaign was extremely popular and also awarded with a WEBBIE Award by Flight Global, which celebrates the best and brightest in aviation websites and social media activities. SAS also won a WEBBIE the previous year for its hugely successful global social media campaign Love is in the Air.