SAS Group has signed a firm order for 35 A320neo aircraft, while the carrier will also lease 15 additional A320neos from third parties. This new commitment will result in SAS becoming an all Airbus operator, using the fuel-efficient A320 family for its mainline European operations, as well as for its extensive domestic services in Scandinavia.
SAS and Etihad Airways are set to begin codeshare operations and provide customers with enhanced travel options between Scandinavia and the UAE. The agreement, which is subject to regulatory approval, will strengthen both carriers by enabling them to offer greater connectivity to and from a number of key European cities.
Scandinavian Airlines has unveiled a major overhaul of the cabins products on its long-haul flights, including the installation of Wi-Fi on all aircraft. Seven of the carrier’s Airbus A330 and A340s will receive cabin upgrades, with new seats in all classes, on-demand in-flight entertainment systems and Wi-Fi access.
SAS is adding the first seven new routes for the 2014 timetable. From the end of March 2014, SAS will be opening Stockholm-Visby, Stavanger-Edinburgh, Oslo-Edinburgh, Oslo-Aalborg, Oslo-Aberdeen and Oslo-Chania, as well as Copenhagen-Leeds Bradford.
On Sunday June 9th 2013, SAS is launching its brand new service concept: SAS Go and SAS Plus, to replace Business Class, Economy Extra and Economy Classes. This change reflects SAS’ rigorous on going investment strategy to offer its customers the most modern flight experience in Europe.
Scandinavian Airlines has launched a crowdsourcing portal, My SAS Idea, where customers are invited to share their ideas of how the airline can improve their service or do things differently. With the new initiative, the airline hopes to start a continuous dialogue with its customers and enlist their help and participation in order to launch new products and services.
Following a recent announcement to gradually replace its fleet, the SAS Group has placed an order for 30 Airbus A320neo planes. Based on Airbus list prices and before any discounts, the value of the firm order is approximately £1.8 billion.
Nordic airline SAS has appointed Rickard Gustafson as its new president and chief executive with a brief to stem losses. With a background in insurance – where he is presently chief executive of Codan/Trygg-Hansa – Mr Gustafson was drafted in following the surprise resignation of Mats Jansson earlier this year.
Airline SAS AB has reported a sharp narrowing of financial losses for the second quarter of 2010, but failed to return to profit due to the Icelandic ash cloud. The Scandinavian group also saw revenue fall as cost cutting measures took effect.
Scandinavian Airlines chief executive Mats Jansson has confirmed he will leave the airline later this year. Mr Jansson, who has been with the company for four years, cited his expiration of his contract and age as key factors behind the decision.
Airline SAS Norway has been ordered to pay millions in damages to rival Norwegian Air after being found guilty of illegally accessing sensitive data. Norwegian alleges sensitive date was utilised between 2002 and 2004, via the Amadeus booking system.