Sas Group News
SAS reaches major milestone with SkyTeam membership
SAS has officially joined the SkyTeam global airline alliance, marking a major milestone for the airline. By joining SkyTeam, SAS contributes to the alliance’s strategic focus on operational synergies and sustainability.
SAS Group signs for 50 A320neo planes with Airbus
SAS Group has signed a firm order for 35 A320neo aircraft, while the carrier will also lease 15 additional A320neos from third parties. This new commitment will result in SAS becoming an all Airbus operator, using the fuel-efficient A320 family for its mainline European operations, as well as for its extensive domestic services in Scandinavia.
Travelport inks deal with SAS
SAS has signed up for Travelport’s merchandising functionality, Rich Content and Branding. SAS is the flag carrier of Sweden, Norway and Denmark focusing on the frequent traveller to and from Scandinavia.
SAS and Etihad Airways ink codeshare deal in Scandinavia
SAS and Etihad Airways are set to begin codeshare operations and provide customers with enhanced travel options between Scandinavia and the UAE. The agreement, which is subject to regulatory approval, will strengthen both carriers by enabling them to offer greater connectivity to and from a number of key European cities.
SAS unveils new long-haul cabins
Scandinavian Airlines has unveiled a major overhaul of the cabins products on its long-haul flights, including the installation of Wi-Fi on all aircraft. Seven of the carrier’s Airbus A330 and A340s will receive cabin upgrades, with new seats in all classes, on-demand in-flight entertainment systems and Wi-Fi access.
SAS adds seven routes for 2014
SAS is adding the first seven new routes for the 2014 timetable. From the end of March 2014, SAS will be opening Stockholm-Visby, Stavanger-Edinburgh, Oslo-Edinburgh, Oslo-Aalborg, Oslo-Aberdeen and Oslo-Chania, as well as Copenhagen-Leeds Bradford.
SAS redefines seating policy on all aircraft
On Sunday June 9th 2013, SAS is launching its brand new service concept: SAS Go and SAS Plus, to replace Business Class, Economy Extra and Economy Classes. This change reflects SAS’ rigorous on going investment strategy to offer its customers the most modern flight experience in Europe.
SAS launches crowdsourcing portal
Scandinavian Airlines has launched a crowdsourcing portal, My SAS Idea, where customers are invited to share their ideas of how the airline can improve their service or do things differently. With the new initiative, the airline hopes to start a continuous dialogue with its customers and enlist their help and participation in order to launch new products and services.
SAS inks deal with Airbus for 30 aircraft
Following a recent announcement to gradually replace its fleet, the SAS Group has placed an order for 30 Airbus A320neo planes. Based on Airbus list prices and before any discounts, the value of the firm order is approximately £1.8 billion.
Gustafson takes over at troubled SAS
Nordic airline SAS has appointed Rickard Gustafson as its new president and chief executive with a brief to stem losses. With a background in insurance – where he is presently chief executive of Codan/Trygg-Hansa – Mr Gustafson was drafted in following the surprise resignation of Mats Jansson earlier this year.
Ash cloud forces SAS into the red
Airline SAS AB has reported a sharp narrowing of financial losses for the second quarter of 2010, but failed to return to profit due to the Icelandic ash cloud. The Scandinavian group also saw revenue fall as cost cutting measures took effect.
Jansson to leave SAS this autumn
Scandinavian Airlines chief executive Mats Jansson has confirmed he will leave the airline later this year. Mr Jansson, who has been with the company for four years, cited his expiration of his contract and age as key factors behind the decision.