Latino Social Network to Harness Its DSM Platform to Promote Mexican Tourist Destination
Quepasa Corporation (OTCBB: QPSA), one of the world’s fastest-growing Latino social networks, announced that it will be conducing a campaign on behalf of Mexican tourist destination Acapulco, using its distributed social media product, Quepasa DSM. Quepasa DSM is a new viral ad product that allows advertisers and brands to target and distribute their marketing message across all social media sites.
The Acapulco campaign—called “Acapulco Revealed”—will invite Quepasa.com users to build their ideal vacation to Acapulco, based on four possible concepts: (i) Acapulco Nightlife; (ii) Acapulco Beaches; (iii) Acapulco Adventure; and (iv) Acapulco Culture. Vacation packages will be awarded to those contestants who most effectively share their Acapulco entry with friends and contacts across the web. The Municipality of Acapulco has already launched a community on Quepasa.com (www.quepasa.com/community/acapulcorevealed) and the “Acapulco Revealed” contest is scheduled to commence in late January 2010.
“The ‘Acapulco Revealed’ campaign aims to show the world the great diversity of attractions in Acapulco via a highly innovative online initiative,” said Manuel Añorve Baños, president of the Municipality of Acapulco. “At the same time, we are pleased to count on the support of some of our leading hotels who also agree that the Quepasa campaign will help increase commerce in Acapulco.”
“We believe our Quepasa DSM tool will facilitate authentic word-of-mouth marketing for Acapulco in addition to creating awareness with regard to local attractions such as adventure sports and archeological ruins,” said John Abbott, Quepasa’s CEO.