Known to many as the “Oscars of the travel industry”, World Travel Awards has announced it will host its 2011 Grand Final Gala Ceremony in Doha, Qatar on December 11th 2011.

The glittering event will be staged at W Doha Hotel & Residences and is set to attract the most important decision-makers in global travel and tourism.

The evening marks the culmination of a year-long search for the very best travel and tourism brands in the world, and will feature the winners from the five regional heats competing head to head.

W Hotels has become an iconic style-led brand in the Middle East

So far this year World Travel Awards has hosted the Middle East Gala Ceremony (Dubai, UAE), Europe Gala Ceremony (Antalya, Turkey), Africa & Indian Ocean Gala Ceremony (Sharm el Sheikh, Egypt), Asia & Australasia Gala Ceremony (Bangkok, Thailand) and Caribbean & The Americas Gala Ceremony (Montego Bay, Jamaica).

After a rigorous selection procedure, Qatar was chosen as the host of the World Travel Awards 2011 Grand Final Gala Ceremony, reflecting the Arabian nation’s rapid emergence as a tourism hotspot, with a focus on sport tourism in particular.

W Doha Hotel & Residences exemplifies Qatar’s leading edge approach to design and luxury lifestyle.

Guests can enjoy a tantalising menu of personalised services on the banks of the Persian Gulf.

Features include 291 guest rooms and suites, 154 residences, gourmet restaurants, a poolside shisha lounge, champagne bar and luxury retail outlets.

W Doha Hotel & Residences will host the World Travel Awards Gala Final on December 11th

World Travel Awards president Graham Cooke highlighted how his organisation selects host destinations that are driving the industry to new heights through innovation and experimentation.

He said: “We are delighted to host our 2011 Grand Final Gala Ceremony in Qatar as it is such an exciting place to be right now.

“The country is investing $25 billion in tourism infrastructure in the build up to the 2022 FIFA World Cup, giving rise to incredible opportunities within the luxury sector.

“Our Grand Final will see the winners of our five regional heats, who represent the cream of the global travel and tourism industry, compete head to head for the ultimate travel accolade.

“Winning a World Travel Award is an endorsement from the thousands of professionals across the globe, and a gold seal of approval to the consumer of travel excellence guaranteed,” he concluded.

For more info about World Travel Awards 2011 Grand Final Gala Ceremony & bookings visit the official website.