British Airways has launched the first ever year-round service to operate from London Gatwick to Palma, making the capital of the Balearic Islands more accessible than ever to UK travellers during the low season.

The service will operate three times per week until March 29th, on Tuesdays, Fridays and Sundays.

The launch of the new flights reinforces the Palma tourism board’s objective to position Palma as a desirable year-round city break destination for the UK and to increase visitation numbers during a quieter and more authentic time of the year.

Pedro Homar, general director of Palma 365 said: “At Palma 365, we are committed to offering tourists the best experience possible when visiting Palma and it is important to us that we showcase the rich culture and history Palma has to offer year-round.

“By increasing connectivity from the UK during the low season, the launch of the new British Airways winter service from Gatwick to Palma is a step in the right direction for us to accomplish our long-term objective of increasing visitation during the low season and creating a more sustainable tourism model, which benefits both locals and visitors alike.

“We are delighted with the launch of the new flights and will continue to work closely with our partners such as British Airways to promote the authentic side of Palma and to position the city as a leading year-round tourist destination.”