Trialed for the first time this month a re-design for the price comparison website www.dealchecker.co.uk newsletter exceeded expectations during tests resulting in an uplift of 15% in conversion rates* for travel partners. The new look newsletter went live for the first time on the 11th January, on first publication conversion rates were beyond levels reached in testing, up to an impressive 20% compared to the previous newsletter design and this is still climbing. 

The re-design is part of the dealchecker’s marketing drive for 2012 to improve the overall user experience and increase qualified leads for travel partners.

Mark Attwell, managing director said of the developments “The recent changes were inspired by our editorial team we wanted to offer a more approachable newsletter, one that highlights the added value of our deals offer in a more inviting layout than before. Designed and implemented by our own technical, sales and editorial teams. The end result is an impressive uplift in conversion rates and a step towards achieving our ultimate ambition, to be the leading source for online travel deals.”

The new look newsletter offers more detail for each deal making it easier for travellers to make a decision and encourage bookings. Alice Mariscotti-Wyatt, editor for www.dealchecker.co.uk  added

“We wanted to take a more journalistic approach to the newsletter. In the re-design key details are listed apart, so subscribers know exactly where to find them. The destination narrative offers an enticing snapshot of the featured destination. Subscribers are invited to rate the deals each week and our social media links have been re-positioned to encourage greater audience participation, the response so far has been really positive.”