Monarch Introduces MONARCH ECO, a New Earth Friendly Line of Hotel Bathrobes and Towels

17th Mar 2010
Monarch Introduces MONARCH ECO, a New Earth Friendly Line of Hotel Bathrobes and Towels

Monarch Bath, Bed & Spa, a leading global provider of bathrobes and luxury hotel linens, today announced the introduction of MONARCH ECO, a new line of hotel linens designed to conserve water and reduce energy costs in the laundry operation, while maximizing comfort and durability. 

‘“Our experience tells us that hoteliers are primarily concerned with guests’ perceptions, the product’s life cycle and energy usage when considering linen purchases,” stated Gene Faul, CEO of Monarch Bath, Bed & Spa. “With our Eco line, it is no longer necessary to choose between luxury, durability and energy efficiency. Our Monarch Eco towels and robes are extremely soft and comfortable, but are substantially more absorbent and dry much faster than conventional cotton fabrications.”

Monarch Eco robes are constructed from a Chamois microfiber fabric as warm and soft as flannel, yet five times more absorbent; drying in one-third the time compared to cotton. Monarch Eco’s true microfiber robes are extremely durable, lasting longer than cotton or other synthetic fibers. They retain their softness and remain wrinkle resistant with virtually no stretching or shrinkage.

Like the robes, the Monarch Eco MicroCotton towels are constructed to reduce water and energy use during the laundry operation. Made from super-fine, Extra-Long Staple (ELS) cotton, the Eco towel is160% bulkier and significantly more absorbent than traditional combed cotton towels of heavier weight. They cost significantly less to launder, save up to 30% in water consumption, use less detergent and take 10-20% less drying time, resulting in reduced operational costs while also reducing the environmental impact.

Monarch’s Eco MicroCotton towel is manufactured in a state-of-the-art, bio-waste powered, zero discharge facility that produces no emission of effluents into the local water tables. The process also incorporates Control Union-certified, sustainable, eco-friendly dyes and chemicals to reduce impact on the environment.


“With the new Monarch Eco line, we are setting a new standard in guest comfort that all eco-minded hoteliers should aspire to,” said Faul. “We are dedicated to creating innovative bath linens that are as easy on the earth as they are on our hotel clients’ bottom lines.”



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