In partnership with Christie’s, Grosvenor House, a JW Marriott Hotel, is hosting a unique photographic exhibition this month - Beatles Illuminated: The Discovered Works of Mike Mitchell - 50 lots of unpublished and never-before-seen photographs of the Beatles’ first hysteria-inducing visits to America in 1964, exclusively on display at the London hotel from 17 to 25 June 2011.
The hotel is hosting the first major UK preview of the Christie’s New York sale on July 20, as on of Christie’s international hotel partners for public exhibitions and previews of major auctions. The hotel will showcase esteemed photographer Mike Mitchell’s black and white shots of The Beatles, taken when he was just 18 years old. The images have been filed away for nearly fifty years and the complete rediscovered collection is expected to realize in the region of $100,000 (£ 61,000.)
The partnership with Christie’s is one example of a series of strategic partnerships Marriott International’s luxury hotel brand, JW Marriott, is pleased to hold with leading world-class brands in art, nutrition, culinary, culture, accessories and wellness. Announced on 7 June in New York at Christie’s, the strategic partnerships with Christie’s, Tumi, Etude Winery, Aromatherapy Associates and Keri Glassman, were developed as part of a global brand initiative to deliver a deeper luxury guest experience at JW Marriott Hotels and Resorts around the world, created in response to extensive research that JW Marriott conducted on its business and leisure consumers. The brand found that these accomplished, sophisticated travellers crave more than the typical luxury hotel. The JW Marriott guest is looking for enriching luxury experiences in areas relevant to their lifestyles, including health and wellness, culinary and cultural trends.
“We are excited to offer our guests to London the opportunity to see this remarkable exhibition of photographs,” said Mitzi Gaskins, vice president of the JW Marriott brand. “JW Marriott strives to deepen the connection with our guests by creating partnerships which speak to their personal interests and enrich their lives when they travel, such as this great partnership with Christie’s.”