Hampton Hotels, the international brand of nearly 1,900 mid-priced Hampton Inn, Hampton Inn & Suites and Hampton by Hilton hotels, announced the opening of 31 new properties in the first half of 2012.
The new openings add 3,469 guest rooms, bringing Hampton’s total global room count to more than 183,500. Six of the new properties are located in international markets: Poland, Turkey, Canada, Mexico and the United Kingdom.
“It’s always exciting to bring Hampton’s unique culture and consistent, quality offerings to new locations, and this year is particularly notable as we enter into more international markets,” said Phil Cordell, global head, focused service and Hampton brand, Hilton Worldwide. “It’s our personality - our ‘Hamptonality’ - that sets us apart in the mid-priced segment, and we’re looking forward to continuing our planned expansion during the rest of 2012 and beyond.”
In March 2012, Hampton launched its new “Feel the Hamptonality” advertising campaign, which shines light on the brand’s unique and delightful internal culture and innovative product. Coined in 2004, “Hamptonality” is a term that defines the proactive, positive and friendly service that Hampton hotel team members offer guests daily. The campaign not only builds awareness of the distinctive Hampton services and amenities, but also increases brand equity for property investors.
With continued momentum, Hampton expects to open more than 40 additional properties by the end of 2012.