ezRez Software, Inc., the San Francisco-based software-as-a-service provider of travel, loyalty and payment solutions, today announced it has rebranded the company, changing its name to Switchfly, Inc. effective immediately. The Switchfly brand will be supported by the launch of a new website, [urlwww.switchfly.com[/url.

From its founding in 2003 with a focus on travel transactions, the company has evolved into a leading provider of software solutions that help companies build their brands and connect with their highest-value customers through a rich online experience. Switchfly works with some of the world’s largest and most respected brands in travel, loyalty and payments, including American Airlines, AirAsia, American Express, Emirates, Intercontinental Hotels & Resorts, JetBlue, Lufthansa, PayPal, Starwood Hotels & Resorts and United Airlines.

The rebrand is a natural progression following the company’s rapid growth and global expansion over the past few years.  It also follows the company’s recent acquisition of Topguest, which provided entry into the social media and mobile arenas, and its move into payments with a new digital wallet product that was announced in October 2011 with beta partners PayPal and United MileagePlus. Unmatched in the marketplace, Switchfly delivers a single technology platform that can power multiple products under multiple brands deployed across multiple countries.

“The Switchfly brand embodies the growing range of products and services our company offers across several channels,” said Daniel Farrar, CEO of Switchfly.  “Switchfly offers our clients the unique ability to enhance their brand and create loyalty with technology solutions that go beyond customer expectations while at the same time decreasing costs.”

The comprehensive Switchfly product suite includes:
·      Travel commerce platforms for airlines, hotels and OTAs
·      Loyalty point redemption platforms for travel and financial services loyalty programs
·      Payments engine for digital wallets, payment services and loyalty programs
·      Social media solutions for travel providers, loyalty programs and merchants
·      Mobile platforms to enhance shopping, loyalty redemption and social media experiences

Switchfly, which services clients on six continents, processes more than $750 million in transactions annually and loyalty program members have redeemed more than 100 billion reward points through its platform.