Etihad Guest expands customer offering

Etihad Guest expands customer offering

Etihad Guest, Etihad Airways’ award-winning loyalty program, has unveiled a range of impressive new benefits for holders of its prestigious Gold Elite membership status.

The new benefits include an increase in tier bonus miles from 50 per cent to 75 per cent as well as a complimentary nomination to Etihad Guest Gold for any other member of their choosing.

In addition, regardless of the cabin they are flying in, Etihad Guest Gold Elite members now have access to Etihad Airways’ Diamond First Class Lounges for them and a companion as well as access to Diamond First Class check-in.

Gold Elite members are also guaranteed to be able to purchase a Pearl Business Class seat, when booking at least 48 hours prior to departure, on an Etihad Airways operated flight for their chosen date and destination.

Barry Green, Etihad Airways’ vice president customer relationship management and loyalty, said: “Etihad Guest is renowned as the world’s leading loyalty program and so we are always looking at new and exciting enhancements for our members.

“The new Etihad Guest Gold Elite member benefits, with 75 per cent tier bonus miles and Guaranteed Pearl Business Class seat, ensure that our elite offering continues to set the highest benchmark across the industry.”

The Etihad Guest program was launched in 2006 and in the next few months is expected to reach two million members.